Saturday, March 17, 2007

How to Create a Squeeze Page I

You use what is known as a squeeze page to build a list of visitors that you can email future offers to and use as the basis of a joint venture with another internet marketer with a similar list. However, there is more to a squeeze page than just a capture form.

You must use it to persuade your visitors that it is to their advantage to complete the opt-in form for more information. That is the main purpose of the page, so how do you go about achieving this?

The heading of the squeeze page is of prime importance. It is the first thing that your visitors will see, since most people look at the heading of a page before reading the body of the text. Most people are conditioned to read from the top, so they automatically look at the top of your page first. Therefore, put your most important message there. Your headline should make them want to read more, and to do that it should provide them with a benefit.

People are interested in themselves and want to know how they will benefit from any offer made to them. If your prospects don’t think you can provide them with something of use to them then they will stop reading. You must design your heading so that it offers something that the majority of your visitors might want: something of use to them. It is not easy, which is why designing squeeze pages is not a simple job.

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