Geotarget Your Way To Internet Marketing Success

By Andrew Wee

Webmasters face a constant challenge of getting highly qualified traffic. How would you like to attract a certain segment of highly profitable customers to any of your websites, with two simple strategies which are easy to understand and apply?

Geotracking and geotargeting techniques can get you highly qualified and profitable traffic if you know how to use these underused techniques effectively.

There are two dimensions to traffic:

• Traffic quality
• Traffic quantity.

Most webmasters focus purely on traffic quantity (the number of visitors to your site), which is not a good idea, and certainly not a sound strategy.

Although you might have one million visitors to your website, they may not qualified to buy your product and you will have zero sales. In effect, you would have wasted a lot of effort.

On the other hand, if you have a thousand highly targeted customers, who are prequalifed to evaluate your products, they are more likely to make a purchase. In this way, you will be building a viable business.

• Geotracking

Geotracking is a matter of measuring which countries your traffic comes from. Web traffic from highly developed countries, which are typically web-enabled. This will result in more transactions compared to traffic from less-developed countries.

The reasoning behind this is simple, lower quality traffic, typically comes from countries with poor national technology infrastructure. Even if they do purchase your product or service, they likely will not have the ability to set up an operational e-commerce. Not surprisingly, they will not be qualified and will be unlikely to buy your products or services.

For this reason, most Internet marketers will target the United States and parts of Europe and Asia for their marketing campaigns.

Web analytics packages will give you an idea of your traffic country of origin.

• Geotargeting

Geotargeting is where the value of these strategies truly shine. Imagine having the ability to target and attract your visitors with pinpoint laser accuracy.

After shortlisting the countries where you want to get more visitors from, you can seek out the sites of the high traffic and influential sites.To attract your prospective visitors to your site, you can use highly attractive content.

By intensely focusing your marketing efforts on specific websites, you can seek and find highly valuable customers. These visitors will form the foundation of your community and represent highly valuable customers.

If you are familiar with the Pareto Principle, you will know that only a small segment (typically about 20% of your customers) account for the bulk of your profits. It is this critical minority of customers that we want to reach out to.

Geotracking and geotargeting strategies will continue to become more important and mastering these twin strategies will help you move up to the next level.

Andrew Wee is an Internet Marketer focused on blogging and social traffic generation. As a blogger, he enjoys sharing his experience to help other bloggers develop quality traffic-generating content. For free Internet Marketing resources, visit: http://www.whoisandrewwee.com/free-internet-marketing-bonuses/