Advertising Tips - Making The Most Of Traffic Exchanges

By Steven Wagenheim

There are many different ways to promote your web site on the Internet. One of those ways is with traffic exchanges. Unfortunately, most people don't know how to effectively take advantage of traffic exchanges so that they bring real targeted visitors to their site. In this article, we're going to take a look at what traffic exchanges are, how they work and how to most effectively use them. Hopefully, after reading this article, you'll have a solid game plan for using traffic exchanges to your advantage.

So, what exactly are traffic exchanges? Well, they're sites that people register with in order to get their web sites seen by other people. The way this works is actually quite simple. You sign up with the site, submit your web site to the exchange, and then you view other people's sites. For each site you view, you get a certain number of credits. For each credit you earn, you get a certain number of views to your own site by others. The goal is for people to see your site, like what they see and hopefully purchase your product or service. In theory, this incentive based form of advertising should work fine. But there are problems.

Each site you view, depending on the exchange you belong to, must be viewed for a minimum amount of time. This time varies anywhere from 10 to 30 seconds or longer. While it may seem that this actually makes it better for the site owners, keeping people at your site for a minimum amount of time, it's actually the reason why most exchanges don't work for most people. Because most members are constantly watching the clock, once that timer goes off, they're off as well and on to the next site. It's rare that anybody sticks around long enough to read a 20 page sales copy. Because of this, most people have very little luck with traffic exchange advertising.

However, there is a solution, and it's a simple one. Instead of using traffic exchanges to bring people to your long sales page, put up a very short squeeze page to give them a free report, preferably on how to generate traffic with traffic exchanges. Most people really need this info. Then, in the report, you can pitch your main product, as long as it's Internet marketing related. As you can guess, traffic exchanges are not very effective for promoting non Internet marketing items. Most of the people who use them are either promoting an Internet marketing product, or if they're promoting something else, they're going to need info on how to use traffic exchanges effectively.

By using traffic exchanges in this manner, you stand a good chance of actually getting people to purchase your product or service.

To YOUR Success,

Steven Wagenheim

If you want to learn about all forms of advertising on the Internet, check out my site at http://www.honestincomeprogram.com/ where you'll learn about all forms of Internet advertising and a lot more.