Link Building to Increase Website Rankings

By Nipa Shah

Search engines are placing a high value on Link Popularity. Link Popularity is defined as the total number of quality inbound links. To gain Link Popularity, websites should engage in Link Building campaigns. No, Link Building is not where two unrelated businesses exchange links or do reciprocal linking, nor is it the creation of web pages where each page is linked to the other - also known as a Link Farm.

Link Building is the process of creating one-way quality links to one's own site using various strategies. In Link Building, linking to sites with relevant content is the most important thing. For example, if an industrial tool manufacturer links to a company making cosmetics for no reason but to exchange links in an effort to create website popularity in search engines, then that's not a good link to have.

2) Why should you engage in Link Building campaigns?

When other websites think you you are worth linking to, your website's importance increases in the eyes of search engines. The reasoning here is that if there a lot of links pointing to your website, that means that your website has good content. When a website has good content and has website popularity due to a lot of inbound links, Search Engines consider the website ideal for top placement in searches.

3) Five good ways to win one-way, relevant links to your website

• Provide content in your field of expertise on your website. This will interest others to place a link on their site to share this information with their visitors. Be sure to make the content easy to understand.
• Create a list of ‘myths' or ‘top 10 things to avoid' on a particular topic in your field of expertise.
• Create a list of ‘experts' or ‘coaches' in your field of expertise on your website. Then send the page link to the experts and coaches asking them if they may be willing to link to your website. Few will decline, given that they are featured on your website
• Create a Press Release and submit it to PR Web and other online Press Release websites
• Create blogs about topics in your field of expertise and place those blogs on relevant blog websites with a link to our website.

4) What are some Link Building pitfalls to avoid?

The two important pitfalls are the creation of Link Farms and participating in Three-way-linking.

1. A Link Farm is a group of web pages created specially to interlink with each other. Link Farms are generally created to spam Search Engines. When discovered, Search Engines ban websites that have participated in link farms.
2. Three way link building is almost always done in an effort to boost the website's rankings in search engines. Web masters will build multiple sites and create links to their primary site from the other sites, in an effort to boost the rankings of their primary site. These three way links are designed to fool the search engines by creating artificially high link popularity for a website of their choosing.

5) Google Page Rank Google assigns a numeric value called Page Rank to show the importance of a web page. When one website page links to another, Google believes that the website generating the link is casting a vote of confidence towards the website in question, by linking to it. A site is considered important to Google when it has lots of one-way relevant links and uses that as one factor to give the website higher rankings.

Although this is not the only factor that determines website importance, it is an important one for sure.

In conclusion Link Building is an important activity to make your website get higher rankings in search engines. It should be combined with search engine optimization, pay per click, and other online and offline marketing strategies.

If you are outsourcing your Link Building activities, make sure you ask the outsourced providers about the processes they follow to identify relevant websites that they will, on your behalf, submit Link Building requests to.

Nipa Shah has fifteen years of experience in the automotive industry, twelve of those in providing leadership and implementation of information technology related services at a fortune 500 company. She also has experience negotiating multi million dollar software contracts and with various Information Technology (IT) suppliers, globally.

If you would like to learn more about our services, please contact us at http://www.jenesysgroup.com We can help you with link building strategies in conjunction with other online marketing strategies to get your website high rankings in search engines. Feel free to check out our services at http://www.jenesysgroup.com