Internet Marketing Glossary Of Terms M-Z

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Manual Submission – Manual submission of your URL or web page address to search engines like Google, Yahoo or MSN. By adding your website address to a search engine manually, many SEO experts feel that the difference is seen by the search engine editors thus increasing the URL's edge in terms of optimization.

Meta Tags – Meta tags are similar in to the information provided in traditional library catalogue records, including an informative title, description and subject keywords.

Meta Tag Generators - META tag generators are desktop software or Web-based software that generates meta tags for your web pages. Part of the optimization process, meta tags are less and less influential in the SEO optimization process but still play a part in page position. One of the better, less expensive generators is Meta Tag Generator which is included in Website Toolbox Pro. You can easily create tags for your webpages, such as title, keywords, description, author and copyright information. Website Toolbox Pro has a number of other generators of which the meta tag software is just one piece.

Multi-Level-Marketing – Traditionally multi-level marketing is considered an effective form of marketing a product or service. The marketer will build and promote to build levels of marketers beneath him on what is called tiers and the people on those tiers will do the same. Each person is marketing the product or service and it is multiplied by the number of people on each level causing sales to increase exponentially.

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Netiquette - A sometimes overlooked term by Internet marketers, netiquette is essential to any good marketing plan. It is basically how a marketer acts during popular forms of online communication to get the sales message out there without offending the reading audience. This is true when communicating by email, in forums and chat rooms. Using bad netiquette can make or break a marketing campaign.

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Opt-In-Email – This is email that is explicitly requested by the recipient. You'll get opt-in email when you place a form on your website inviting visitors to join your mailing list. This is the best, safest way to build an effective mailing list without getting accused of sending spam to recipients. Utilizing a company that requests confirmation of intent like AWeber or GetResponse also insures that you have confirmation from an IP address thus providing proof of confirmation.

Outbound Links – These are links on your site that lead to an external website. Having a ton of links to an outside site, such as a link page, is not highly recommended as it reduces your pagerank. Three way links where you link out to a site, and another site provides back links is considered a better plan of search engine optimization.

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Passive Income – Internet marketers actively market services or products to get sales and commissions from affiliate programs. Passive income is when a marketer refers another marketer to a program and that marketer begins to promote and sell the product. For each sale the referred marketer makes, the program will pay the referrer (original marketer) a percentage of the sale. This is considered "passive income" because the original marketer didn't have to actively promote the product in order to make a percentage of the sale made.

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Reciprocal Linking – Webmasters and Internet Marketers have long traded links with other similarly themed websites to boost search engine ranking. In recent years, reciprocal linking has lost its influence in search engines although it is still considered viable by many marketers to a small extent.

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Search Engine – Search engines index documents or web pages and websites allowing people to search for information based on terms or phrases. The most popular search engines include: Google, Yahoo, MSN, Ask, About.

Split Testing - Split testing is a strategy for increasing the effectiveness a web based marketing offer. It takes time and effort, but if carried out, it will increase a marketers return on advertising. First you need to set up your marketing campaign on your website. Then create variations of that offer and through use of software or manually, test each variation to see which one provides the highest click through rate.

Squeeze Page – Squeeze pages are landing pages where you are presented with an enticing piece of advertising and in order to get a free product or report, you are asked to join a mailing list. These are extremely effective forms of listbuilding and have been used successfully in Internet Marketing for years.

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Two Tier Affiliate Program – This is an affiliate program structure whereby affiliates earn commissions on their conversions as well as conversions of marketers they refer to the program. Usually this is done on a percentage basis and is considered passive income.

Three Way Linking – Three way linking is where a group of marketers and webmasters get together and form a circuit. Website 1 links to Website 2 who links to Website 3 who links to Website 1 and so on. The ultimate goal is to never have two websites link to each other which is considered reciprocal linking and less effective.

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Viral Linkbait – This takes a good linkbait article or post and designs it with the specific aim of dissemination by visitors who visit your website. Using the basic linkbait model, you would provide variations for use on others websites thus making it self-replicating. As it populates other websites you link is also disseminated thus increasing traffic for you.

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Web 2.0 – Social networking and social news organizations are the next phase in Internet marketing. When publishing content about services or products, marketers can quickly and easily reach a targeted market of interested visitors by using social networking sites like Digg, StumbleUpon, Netscape, PlugIM as well as portals like OnlyWire.com. Up and coming innovations in the network marketing world include fav.or.it.com which is taking on Digg in the community based, highly interactive forum.

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