cool web page tricks
By Matthew Bredel
Whether you're putting up pay-per-click ads or sending promo emails or newsletters, your goal is to get your readers purchase your product or register for a service. These ads and newsletters, which contain links to your website, serve as a bridge between the user and your main web pages. However, many readers are disappointed when they found out that the page in which they were bridged into does not contain any useful information at all.
What makes a good landing page? I will be giving you valuable tips on how to create a landing page that can make your sales soar high.
Route your visitors to the product, service, or content that they are looking. If you are selling various products in one website, it is best to directly lead your users NOT to your homepage but to the specific page that talks about the product that you mean for them to see. A direct path from the ad to your product can increase your reader-to-buyer conversion rates.
Don't overdo your graphics and images, as these can distract your visitors away from the text content of your landing page. Unless you are running an online business for audio or video, real estate, or holiday trip accommodations, you need to keep your visual images to a minimum. And remember, not everyone has high-speed Internet. A large image file can slow down the loading of your webpage, and readers might quit on trying to access your page if they don't have the patience to wait.
Highlight your important messages. Use different font color to emphasize an important text, but make sure to use a maximum of two or three font colors for your site. Place photos or images next to the text that you would like to emphasize, as visitors are more likely to read these.
Ask as little information as possible. Most users dislike having to enter personal information and sending it over the Internet. Asking for just the name and the email address will do, unless the user is about to purchase the item online through a credit card or bank account. Also, do not forget to include a link to your privacy policy in your landing web page.
Do not place ads when your site is under construction. Its not a good point to route traffic to your website before the landing page is complete and all set. People are always hesitant to buy from some sloppy and unprofessional seller. If your site is under construction, you can have your campaign stopped temporarily.
A good landing web page has a magic spell of its own it turns mere readers into buyers. However, building a good landing page does not just require plain magic. You need a whole lot of careful effort in analyzing and testing your landing pages so that it will be easy for your prospect buyers to navigate them.
Matthew is the creator of TheWebReviewer: Make Money Online Scams, and NetWebVideo: Make Money Online Lessons. Matt currently is located in San Diego, CA and is married will two children and has been an internet marketer since 2006.
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