Getting Your List to Read Your E-Mails
Having a huge list doesn't do any good if you can't get anyone to read your emails. It doesn't even matter if you have a list of 100,000 targeted, hungry list that has plenty of money to spend.
This is a very overlooked part of making money from a mailing list. They just think that everyone is reading their e-mails and if they don't get a good response, they just think that their product wasn't very good. It might have been the best product and sales copy in the world. If it isn't seen, it doesn't matter.
The first thing that you should do is be on mailing lists that are in your market. You can get an idea of what some of the people that are very successful are doing. You get to see how often they mail their list, what their titles are like, what their messages are like, what they offer for free and what types of products they mail to their list.
The next thing that you should do is sign up an account with http://www.aweber.com you need a really good auto responder. They do a tremendous job and I highly recommend them.
I'm going to give you hints and tricks and strategies to help you get your messages read. Some of them are simple and overlooked and some of them are things that a lot of people don't know.
Subject Line
It start's with the subject line. If your subject line is bad then you won't get many people to read your email. Here again, you can have a brilliant message and great sales copy and product, but is they don't read it, it doesn't matter.
Giving your list misleading emails like “You have won a million dollars” then they open it and you tell them about something else. This is one of the worst things that you can do.
People will open this email and be disappointed and you never want your list to be disappointed, not one person. They might also feel like they have been fooled and people hate getting fooled. You definitely don't want your list to have that feeling.
People may get mad enough at you that they will unsubscribe from your list all together. Think of how much money you could be missing out on because of one mistake like that.
Think of it this way. If just one person unsubscribed to your list you would be losing out on the potential for a sale with that person for the rest of your life. Think of the effect it can have if several unsubscribe because of this.
Just remember that getting people to click on your email headline is one thing, the goal is to have them read your whole message. The goal is to get people to buy from you, but the ultimate goal is to make sure everyone that is on your list is extremely happy with you. Happy people tend to buy from a person who makes them happy.
What you need to do is be honest. Tell them what your message is and give them a benefit to opening and reading your email. That's what people are looking for, a benefit. If it doesn't benefit them, then they won't open the email and read it and be happy with it.
Describe the email the best that you can. I know that can be hard because the email subject line is so short. You have to do the best you can. Just make sure that you convey to them that they will benefit from opening your email.
Just like the opening headline in sales copy is vitally important, the subject line to an e-mail message is even more important. They have to take action and click on the subject line and go through the process of loading the page. There are a lot of different strategies to use in the subject line. I'm going to go over a few of them.
Using the Secrets Technique. This is a powerful technique. I like using this strategy. People hate it when people know something that they don't. People don't like to think that someone is smarter or has more knowledge than they do.
People don't like being left behind. You can use the don't get left behind line, that always seems to have an effect. Nothing is worse than everyone else around you having success and you know you can too, but don't have the information that others do.
Using the controversial technique. There is nothing that creates a stir like a good controversy. It does some important things. The first is that it gets the attention of the reader. It's something that they're not use to hearing and it really sticks out.
Another thing that it does is get people talking. That is good because it draws attention to the situation. That is what you want, you want attention.
Appealing to Emotions. This is a powerful technique that great copy writers use to sell products. It gets a person into a frame of mind where they do something that they normally would not do under normal circumstances.
People that wouldn't normally read your email are compelled to and once they open your email they may be way more compelled to buy. Don't feel guilty about doing this. The only way you should feel guilty is if you don't provide them with a good product. If you deliver a good product that helps these people then everyone wins!
The Message
The message is different if it is free information or if it is a sales situation, obviously. Either way you want them to read it. You still want them to read your e-mail if it's just information. You want to build trust with them and keep on giving them a positive outlook of yourself.
Now, the subject line of the email hopefully gets the reader to click on your message, but it's up to the message to make sure that the reader reads the whole message. It doesn't do much good if the reader just reads a line and leaves.
There are some things that you can do to make sure that the reader reads the whole message. The first thing that you should do is get to the point.
People live such fast-paced lives and don't have a lot of time on their hands, these days. People also tend to have a short attention span, if you don't get to the point quickly, they may leave before you get your point across.
Make sure that you deliver what your subject lined explained. If you asked a question in the subject line, make sure to answer it completely. Don't promise something in your subject line and not produce it in the message.
Make sure that you try and teach them with each and every message that you send. That will make sure that reading the message, benefits them as a reader. It's a two-way street. You benefit from them by having them buy your products. They also deserve to benefit from you. It's a great thing if they benefit from the products that you sell or affiliate to them, but they also need to benefit outside of just the products.
1. Make sure to tell every person that subscribes to your list to make sure that emails from you don't end up in the spam folder. This is a problem for a lot of people who have lists. Instead of getting their messages to the person, they are never seen because they go into the spam folder with the junk mail.
2. There is a fine line between mailing your list too much and mailing them too little. I like to mail them at least once a week, if not more. You don't want to mail them too much that they are sick of you. Don't be mailing them a new product to buy all the time. You still need to keep a relationship with them, you have to make sure that they remember you and what you have done for them before they read a sales email from you.
3. A lot of the people joined your list to learn about the topic. Just because they got your freebie, the learning isn't over. Continue to build trust by giving them very solid advice and help them out. Give them some of your secrets. This isn't the general public, these people are golden to you, reward them.
4. Don't be afraid to do some experimenting. Everyone's list is a little different. Some lists like to be mailed more than others and some lists buy more often than other's do. Some lists are more receptive to different techniques. It will be up to you to find out what works best for you and keeps your list the happiest.
5. Don't write your messages in big blocks and don't write all the way across the screen. Doing this makes it easier for people to read. More people will read it if it's easy to read. It also looks like it isn't going to be much work to read it, either. People will be more likely to read it if they think that it won't be much work.
Just remember that your list is made up of customers and potential customers. These people are clients of yours and also people. Behind every sale there is a person and you must respect them and make sure that they are happy with the products that you sell or market to them.
How would you want to be treated if you were subscribed to your list? Don't do anything that you wouldn't appreciate if you were in their shoes.
This is a very overlooked part of making money from a mailing list. They just think that everyone is reading their e-mails and if they don't get a good response, they just think that their product wasn't very good. It might have been the best product and sales copy in the world. If it isn't seen, it doesn't matter.
The first thing that you should do is be on mailing lists that are in your market. You can get an idea of what some of the people that are very successful are doing. You get to see how often they mail their list, what their titles are like, what their messages are like, what they offer for free and what types of products they mail to their list.
The next thing that you should do is sign up an account with http://www.aweber.com you need a really good auto responder. They do a tremendous job and I highly recommend them.
I'm going to give you hints and tricks and strategies to help you get your messages read. Some of them are simple and overlooked and some of them are things that a lot of people don't know.
Subject Line
It start's with the subject line. If your subject line is bad then you won't get many people to read your email. Here again, you can have a brilliant message and great sales copy and product, but is they don't read it, it doesn't matter.
Giving your list misleading emails like “You have won a million dollars” then they open it and you tell them about something else. This is one of the worst things that you can do.
People will open this email and be disappointed and you never want your list to be disappointed, not one person. They might also feel like they have been fooled and people hate getting fooled. You definitely don't want your list to have that feeling.
People may get mad enough at you that they will unsubscribe from your list all together. Think of how much money you could be missing out on because of one mistake like that.
Think of it this way. If just one person unsubscribed to your list you would be losing out on the potential for a sale with that person for the rest of your life. Think of the effect it can have if several unsubscribe because of this.
Just remember that getting people to click on your email headline is one thing, the goal is to have them read your whole message. The goal is to get people to buy from you, but the ultimate goal is to make sure everyone that is on your list is extremely happy with you. Happy people tend to buy from a person who makes them happy.
What you need to do is be honest. Tell them what your message is and give them a benefit to opening and reading your email. That's what people are looking for, a benefit. If it doesn't benefit them, then they won't open the email and read it and be happy with it.
Describe the email the best that you can. I know that can be hard because the email subject line is so short. You have to do the best you can. Just make sure that you convey to them that they will benefit from opening your email.
Just like the opening headline in sales copy is vitally important, the subject line to an e-mail message is even more important. They have to take action and click on the subject line and go through the process of loading the page. There are a lot of different strategies to use in the subject line. I'm going to go over a few of them.
Using the Secrets Technique. This is a powerful technique. I like using this strategy. People hate it when people know something that they don't. People don't like to think that someone is smarter or has more knowledge than they do.
People don't like being left behind. You can use the don't get left behind line, that always seems to have an effect. Nothing is worse than everyone else around you having success and you know you can too, but don't have the information that others do.
Using the controversial technique. There is nothing that creates a stir like a good controversy. It does some important things. The first is that it gets the attention of the reader. It's something that they're not use to hearing and it really sticks out.
Another thing that it does is get people talking. That is good because it draws attention to the situation. That is what you want, you want attention.
Appealing to Emotions. This is a powerful technique that great copy writers use to sell products. It gets a person into a frame of mind where they do something that they normally would not do under normal circumstances.
People that wouldn't normally read your email are compelled to and once they open your email they may be way more compelled to buy. Don't feel guilty about doing this. The only way you should feel guilty is if you don't provide them with a good product. If you deliver a good product that helps these people then everyone wins!
The Message
The message is different if it is free information or if it is a sales situation, obviously. Either way you want them to read it. You still want them to read your e-mail if it's just information. You want to build trust with them and keep on giving them a positive outlook of yourself.
Now, the subject line of the email hopefully gets the reader to click on your message, but it's up to the message to make sure that the reader reads the whole message. It doesn't do much good if the reader just reads a line and leaves.
There are some things that you can do to make sure that the reader reads the whole message. The first thing that you should do is get to the point.
People live such fast-paced lives and don't have a lot of time on their hands, these days. People also tend to have a short attention span, if you don't get to the point quickly, they may leave before you get your point across.
Make sure that you deliver what your subject lined explained. If you asked a question in the subject line, make sure to answer it completely. Don't promise something in your subject line and not produce it in the message.
Make sure that you try and teach them with each and every message that you send. That will make sure that reading the message, benefits them as a reader. It's a two-way street. You benefit from them by having them buy your products. They also deserve to benefit from you. It's a great thing if they benefit from the products that you sell or affiliate to them, but they also need to benefit outside of just the products.
1. Make sure to tell every person that subscribes to your list to make sure that emails from you don't end up in the spam folder. This is a problem for a lot of people who have lists. Instead of getting their messages to the person, they are never seen because they go into the spam folder with the junk mail.
2. There is a fine line between mailing your list too much and mailing them too little. I like to mail them at least once a week, if not more. You don't want to mail them too much that they are sick of you. Don't be mailing them a new product to buy all the time. You still need to keep a relationship with them, you have to make sure that they remember you and what you have done for them before they read a sales email from you.
3. A lot of the people joined your list to learn about the topic. Just because they got your freebie, the learning isn't over. Continue to build trust by giving them very solid advice and help them out. Give them some of your secrets. This isn't the general public, these people are golden to you, reward them.
4. Don't be afraid to do some experimenting. Everyone's list is a little different. Some lists like to be mailed more than others and some lists buy more often than other's do. Some lists are more receptive to different techniques. It will be up to you to find out what works best for you and keeps your list the happiest.
5. Don't write your messages in big blocks and don't write all the way across the screen. Doing this makes it easier for people to read. More people will read it if it's easy to read. It also looks like it isn't going to be much work to read it, either. People will be more likely to read it if they think that it won't be much work.
Just remember that your list is made up of customers and potential customers. These people are clients of yours and also people. Behind every sale there is a person and you must respect them and make sure that they are happy with the products that you sell or market to them.
How would you want to be treated if you were subscribed to your list? Don't do anything that you wouldn't appreciate if you were in their shoes.
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