Eliminate Human Error, Increase the Personal Touch

There's a story about a wealth seeker who sold everything
he had and used the money to search for "The Touchstone", a
magical stone that could turn anything into gold. It was
supposed to be located on a seashore far away, mixed in
with all the other stones found there. The difference was
that it would be warm to the touch, unlike all the others.
This seeker of wealth went to that seashore and began
picking up stones, feeling them and throwing them into the
sea if they were cold. This went on for many months.
Finally, one day, he picked up a stone, felt it and threw
it into the sea. Unfortunately, it felt warm.

The problem with repetitive chores is more than just
throwing away opportunities by mistake. The time you spend
on drudgework is time you take away from working on the
strategic and tactical considerations your business
requires. That's where the money is. Being able to devote
your time to planning, goal setting and the like will
increase your income and free up your time to spend on all
the other things in life you enjoy.

By automating everything from your email campaigns to
updating the content on your Web sites or blogs, you free
yourself from having to do that which is best done by
machine, often for free. Sure, you may have to pay a
monthly fee for an autoresponder. That money is well spent
if you use it to its best advantage. Loading up 52 weeks of
follow up emails to your list means you have a year to come
up with more content for next year. Using a service to
supply your digital downloads to customers means you don't
have to be checking email every five minutes and sending
out big files as attachments that end up in a spam folder,
leading to more email and more aggravation.

Thanks to the growth of the Internet as a "platform",
practically any repetitive chore can be done via software,
scripts or another Web site that does these chores for you.
This is also another means of making a killing online. By
supplying the script, software or Web site that does chores
for other Internet Marketers, you create a stream of
revenue supported by folks who will grow and want more of
the same. This can be a gold mine for programmers and those
who manage them. Stay on top of what the market is looking
for and be there to supply it reliably. Then, spend a lot
of time counting and spending your income!

Another great feature of many automated scripts and
programs is personalization. When you "capture" personal
information about a customer or prospect, that information
can be used to "populate" forms, emails, sales letters and
more. By automatically filling in what would be blank
fields in a sales page or saying, "Dear 'Sparky'", rather
than, "Dear Friend", in an email header, you create an
emotional connection with your contact. Even very jaded IM
pros appreciate the little touches that show someone has
thought about saving a bit of time or personalizing what
could be cold and impersonal.

You increase your value to people by giving them as much as
you can that really matters to them. Nobody wants to hear
the excuse that, "I'm doing this all by hand, so allow some
extra time to get what you want." Let a machine crank out
your repetitive tasks and deliver your digital downloads.
There's less chance you'll drop the ball through human
error and more opportunity for you to work on the next
phase of your campaign to dominate your neck of the Virtual
woods.

Yours in profits,

Scot Standke - Founder
www.TrafficSecretAudios.com