Thursday, March 19, 2009

3 Tips for How to Keep Customers

So you want to make money selling good or services? That's
good. But you need customers to make money, right? It's
obvious. It should be equally obvious that if you have a
happy customer then that person will want to do business
with you again. And the odds are that the person will tell
someone else how great you were to do business with.

However, if you treat a customer poorly over one little
conflict or request then that person will probably never do
business with you again and you can bet that person will
tell a few others how horrible you are to do business with.

So when we look at how to keep customers, the place to
start is with treating all of your customers like gold.

Treat Your Customers Well - Always!

You should treat all of your customers nicely all of the
time. There is no exception to this rule. These are the
people who give you money, without them you would not make
any money. Always remember this!

Now, there will be sometimes when you don't feel like being
nice. Some people are jerks and there's no doubt you'll run
into more than your fair share of jerks. These include
people who demand too much of you, people who accuse you of
trying to cheat them, and people who just don't seem to
understand what you try to tell them. It also includes
people who think that the world owes them big-time, and the
world includes you.

First try to be the great business owner and do everything
within reason to try to make every single person happy.
However, if it gets to a point where you simply can't
continue helping someone because they are just impossible,
then move on. It will happen. Just make sure you are polite
and respectful no matter what the customer might say to
you.

Over-Deliver

It's amazing how customer problems drop dramatically when
you over-deliver to your customers. For example, you
promise your customers a bonus gift if they buy a specific
product. They buy the product and you give them three bonus
gifts. That's over-delivering. Always do it. You'll be
building unbelievable customer loyalty and you'll also cut
down on most of your customer problems before they even
happen.

Follow-Up

Following-up with your customers is a great marketing move
to retain customers, yet most people just don't do it. All
it takes is a quick email and nothing more.

A few days after someone buys something from you just send
them a brief email thanking them for the sale and then ask
them if everything is going okay and if they have any
questions for you. Remind them that you are there for them
and then say another thanks and end the email. Do not try
to sell them anything else, not then. You can send another
email a week later, but make sure you first send one email
that's just a 'thank you'.

So those are three key tips to keeping customer. You need
to always be nice to your customers, you should over
deliver with all your products, and you should always
follow-up on your sales. If you do these three things,
you'll find that you have many loyal customers.

An easy and automatic way to follow up with your customers
is by using an autoresponder service.

I use and recommend Aweber.

You can get your account at:
http://www.n10s.com/recommends/aweber

Yours in profits,

Scot Standke - Founder
www.TrafficSecretAudios.com
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