tag:blogger.com,1999:blog-21182543Tue, 08 Dec 2009 23:56:48 +0000Internet and Businesses Online Articles <i>by Zeoh.com</i>http://www.zeoh.com/blog/noreply@blogger.com (Dennis Watson)Blogger1305125tag:blogger.com,1999:blog-21182543.post-7686740370636571161Thu, 05 Nov 2009 13:29:00 +00002009-11-05T08:29:00.438-05:00By Willie Crawford (c) 2009  For many online marketers, conversions rates are a mere fraction of what they use to be. At the same time, there are a few marketers that I've chatted with who have experienced no significant drop in conversions. These are all marketers who have built incredible subscriber loyalty over the years. For many online marketers, the biggest problem is email deliverabilityhttp://www.zeoh.com/blog/2009/11/real-death-of-email-marketing.htmlnoreply@blogger.com (Dennis Watson)tag:blogger.com,1999:blog-21182543.post-3079166072911817262Wed, 28 Oct 2009 19:16:00 +00002009-10-28T15:16:21.172-04:00By Titus Hoskins (c) 2009  Being a full-time SEM (Search Engine Marketer) I have been conditioned like Pavlov's dog (not a pretty picture) to jump every time Google twitches. Lately Google has been doing a lot of twitching. Specifically, the rather startling news from Google Webmaster Trends Analyst Susan Moskwa that Google has ditched PageRank from Webmaster Tools. "We've been telling people http://www.zeoh.com/blog/2009/10/does-google-pagerank-count-anymore.htmlnoreply@blogger.com (Dennis Watson)tag:blogger.com,1999:blog-21182543.post-1870982493762752598Thu, 15 Oct 2009 15:36:00 +00002009-10-25T09:43:18.401-04:00“If you build it, they will come.” If I've learned anything over the past few years, it's that this old axiom doesn’t always apply, especially in this day and age. Simply putting together a website with the latest technology platforms on top of a semi-clever URL won’t do the trick. There are, however, five simple things that you can implement to move the traffic needle up and improve your http://www.zeoh.com/blog/2009/10/5-ways-to-drive-more-traffic-to-your.htmlnoreply@blogger.com (Dennis Watson)tag:blogger.com,1999:blog-21182543.post-4378473974817454992Wed, 14 Oct 2009 18:23:00 +00002009-10-14T14:24:46.040-04:00The Wall Street Journal just ran a piece about the evolution of communication technology, chronicling the rise and alleged fall of email to social media. "Email no longer rules," the title reads. Do you agree that email no longer rules? Tell us why or why not. "We all still use email, of course," says Jessica E. Vascellaro, the author of the piece. "But email was better suited to the way we http://www.zeoh.com/blog/2009/10/10-reasons-social-media-isnt-replacing.htmlnoreply@blogger.com (Dennis Watson)tag:blogger.com,1999:blog-21182543.post-2995884663272155Wed, 14 Oct 2009 18:19:00 +00002009-10-14T14:19:30.715-04:00By Valerie Mellema (c) 2009  There is always a big discussion when it comes to comparing two of the best ways to advertise online: PPC (Pay-Per-Click) advertising and article marketing, otherwise known as "organic" or "natural" search engine optimization. There is no denying that both methods can be effective. However, which method is better? Which gives you a bigger bang for your buck? You mayhttp://www.zeoh.com/blog/2009/10/last-word-in-ppc-vs-article-marketing.htmlnoreply@blogger.com (Dennis Watson)tag:blogger.com,1999:blog-21182543.post-292194623681565156Sat, 12 Sep 2009 13:05:00 +00002009-09-12T09:07:12.145-04:00Twitter and Facebook Aren't the Only Word-of-Mouth PlatformsYou would almost think blogging was dead, the way headlines are dominated by Twitter, Facebook, and social media in general. I've always considered blogging to be a part of social media anyway, as the commenting factor lends to engagement between author and user.But blogging is so five years ago right? It's all about microblogging and http://www.zeoh.com/blog/2009/09/blogs-can-still-drive-big-traffic.htmlnoreply@blogger.com (Dennis Watson)tag:blogger.com,1999:blog-21182543.post-4872694963719270073Sat, 12 Sep 2009 13:03:00 +00002009-09-12T09:04:54.473-04:00Last week, like every other week, I wrote an article. This time I decided to syndicate it, something I should be doing twice a week, but only get to about 4 times a month, and that's if I'm feeling up to it.This was one of the biggest traffic draws from a single article that I have had in years. It is still producing a steady stream of traffic, sales and subscribers as I'm writing this.It's been http://www.zeoh.com/blog/2009/09/why-you-should-create-controversial.htmlnoreply@blogger.com (Dennis Watson)tag:blogger.com,1999:blog-21182543.post-743814798979120696Sat, 12 Sep 2009 13:00:00 +00002009-09-12T09:02:52.401-04:00Change is Around the CornerAs you're probably aware, the plan for the deal between Microsoft and Yahoo that dominated many of the headlines this summer, is for Bing to take over Yahoo search, in terms of algorithmic ranking. Basically, Bing will handle the back-end, while Yahoo will handle the front-end design of the new Yahoo Search. That should be happening next year sometime. Are you ready forhttp://www.zeoh.com/blog/2009/09/dont-lose-yahoo-traffic-by-not.htmlnoreply@blogger.com (Dennis Watson)tag:blogger.com,1999:blog-21182543.post-6905691949189329609Sat, 12 Sep 2009 12:59:00 +00002009-09-12T09:00:48.952-04:00I read a lot of articles and postings regarding Internet marketing, SEO and the like. One frequently recurring theme is the distinction between black hat, grey hat and white hat methods. Interlaced with the use and abuse of these terms is the notion of what is "ethical" and what is not. It seems to be generally assumed that anything black hat is somehow unethical. More disconcerting yet, anythinghttp://www.zeoh.com/blog/2009/09/black-hat-white-hat-and-big-g.htmlnoreply@blogger.com (Dennis Watson)tag:blogger.com,1999:blog-21182543.post-9026274895230473964Sat, 08 Aug 2009 17:17:00 +00002009-08-08T13:18:27.525-04:00We made a video at SMX Advanced with Stephen Spencer recently where we discussed (among other things) some changes expected(?) to be coming to Google in terms of the no-follow attribute. These no-follow changes have some pretty significant implications for lots of things, first and foremost though it seems these changes are specifically geared to mitigate, to some degree, the effectiveness of PRhttp://www.zeoh.com/blog/2009/08/google-changes-to-no-follow-on-horizon.htmlnoreply@blogger.com (Dennis Watson)tag:blogger.com,1999:blog-21182543.post-3266070880620821362Sat, 08 Aug 2009 17:15:00 +00002009-08-08T13:16:17.297-04:00Being found on page one of the major search engines is one of the number one marketing techniques you can use.It's all about bringing targeted traffic and visitors to your site for your niche. Not only that but it is often one of the least costly kinds of advertising even if you hire an expert to do it for you.For example a Toronto search engine optimization company may charge a few hundred http://www.zeoh.com/blog/2009/08/search-engine-optimization-may-not-be.htmlnoreply@blogger.com (Dennis Watson)tag:blogger.com,1999:blog-21182543.post-6331425421434147284Sat, 08 Aug 2009 17:11:00 +00002009-08-08T13:13:33.555-04:00Let's face it, anyone can build a website. There are countless companies out there offering a vast array of web building solutions, some good, some great, and some quite frankly are a complete waste of time! But throwing together a website is really only part of the story, only part of the process. There are literally, hundreds of thousands of web pages, that won't ever be viewed and therefore http://www.zeoh.com/blog/2009/08/free-traffic-and-4-vital-elements-of.htmlnoreply@blogger.com (Dennis Watson)tag:blogger.com,1999:blog-21182543.post-4087475125028938411Sat, 08 Aug 2009 17:08:00 +00002009-08-08T13:10:47.609-04:00Just how important is spelling and grammar in online content? It is well known that not everybody in the world speaks English as their primary language.It is also well known that while the first fact is true, the vast majority of all websites... and especially websites about Internet Marketing are written in English.Not everybody can be an expert in English but you really should consider the http://www.zeoh.com/blog/2009/08/spelling-and-grammar-in-online-content.htmlnoreply@blogger.com (Dennis Watson)tag:blogger.com,1999:blog-21182543.post-3345932864937427091Tue, 28 Jul 2009 00:13:00 +00002009-10-12T15:09:58.897-04:00Can any new search engine beat Google, probably not, mainly because Google isn't going anywhere but up. It is the dominant search engine with around 72 percent of U.S. online searches and its percentages are much higher in other parts of the world. (Source: Hitwise) However, there are some serious new competitors that may just take a bite out of Google's rosy search numbers. Never know, one or http://www.zeoh.com/blog/2009/07/new-search-engines-can-anyone-beat.htmlnoreply@blogger.com (Dennis Watson)tag:blogger.com,1999:blog-21182543.post-920747541557282936Tue, 28 Jul 2009 00:09:00 +00002009-07-27T20:12:47.595-04:00Are You Listed in the Open Directory Project Yet?DMOZ has now officially been around for 11 years. AOL is honoring this birthday with a blog post on the AOL Search Blog. It says: From its humble beginnings 11 years ago, DMOZ has grown to be the largest human-edited directory on the Web. Today, on the websites anniversary, we take a look at DMOZ's influence on the web.Before there were specializedhttp://www.zeoh.com/blog/2009/07/do-you-respect-dmoz-after-11-years.htmlnoreply@blogger.com (Dennis Watson)tag:blogger.com,1999:blog-21182543.post-359071304437108129Wed, 15 Jul 2009 00:49:00 +00002009-07-14T20:50:11.125-04:00Whether you're looking to do Paid Search Advertising yourself or to hire someone to do that for you - you should know what makes a Pay Per Click campaign successful - or you will end up suffering.Paid search advertising may look deceptively easy to do. Countless times small business owners decide (and correctly so) that PPC is going to do wonders for their business and 'dive' right into it...http://www.zeoh.com/blog/2009/07/top-10-essentials-for-your-pay-per.htmlnoreply@blogger.com (Dennis Watson)tag:blogger.com,1999:blog-21182543.post-945857494498571686Wed, 15 Jul 2009 00:47:00 +00002009-07-14T20:48:25.180-04:00With so much information - and misinformation - available on the topic of Search Engine Optimization (SEO) it can be tricky trying to separate fact from fiction.Coupled with the fact that SEO changes only slightly less rapidly than the weather, it can be downright overwhelming to know where to start.So, if you're an SEO newbie looking for a place to start, here's a look at some Search Engine http://www.zeoh.com/blog/2009/07/search-engine-optimization-for-newbies.htmlnoreply@blogger.com (Dennis Watson)tag:blogger.com,1999:blog-21182543.post-3961585491120099619Wed, 15 Jul 2009 00:45:00 +00002009-07-14T20:46:53.640-04:00By Scott Van Achte (c) 2009It is no real secret that a well written topical blog can significantly help out your website - so why aren't you doing it?The most common reasons I hear for not starting a blog involve a lack of time to write posts, and limited ideas to write about, but taking that extra time to get some useful content out there can do wonders for your search rankings among other http://www.zeoh.com/blog/2009/07/blogging-your-way-to-top.htmlnoreply@blogger.com (Dennis Watson)tag:blogger.com,1999:blog-21182543.post-3313685784863439790Thu, 09 Jul 2009 18:27:00 +00002009-07-09T14:29:46.320-04:00By Chris Crum - Sun, 05/31/2009With the Economic Downturn in MindGoogle says AdWords' real-time targeting and reporting are ideal for finding an efficient way to reach customers in the economic downturn. The company has detailed six tactics for maximizing your AdWords investment.1. Focus your ads on low prices and savings."Consumers care about prices more than ever, especially on day-to-day http://www.zeoh.com/blog/2009/07/google-shares-6-ways-to-maximize-your.htmlnoreply@blogger.com (Dennis Watson)tag:blogger.com,1999:blog-21182543.post-5367857213347168953Wed, 08 Jul 2009 18:53:00 +00002009-07-08T14:55:23.636-04:00By Nelson Tan (c) 2009As Web 2.0 becomes less of just a buzzword and more of a reality, the types of sites webmasters need to publish will increasingly become more important. In other words, mini-sites are slowly dying and cookie-cutter article sites are on the way out as well. Web surfers will become more value-focused and web companies will become larger.Over the next few years expect larger http://www.zeoh.com/blog/2009/07/authority-sites-on-rise.htmlnoreply@blogger.com (Dennis Watson)tag:blogger.com,1999:blog-21182543.post-6445222469648238632Tue, 07 Jul 2009 20:34:00 +00002009-07-07T16:36:16.176-04:00Just Ask the Hugely Successful Huffington PostComments are the backbone of the social web. Everything is going social if it has not already been that way for some time. Why is that? People are social by nature. It's how we communicate. It's how we learn. It's how we teach. Do you find comments to be valuable resources? Share your thoughts. Conversations are built upon comments going back and http://www.zeoh.com/blog/2009/07/comments-make-content-more-valuable.htmlnoreply@blogger.com (Dennis Watson)tag:blogger.com,1999:blog-21182543.post-5431914509693469516Tue, 07 Jul 2009 20:31:00 +00002009-07-07T16:33:36.663-04:00Affiliate is a word synonymous to "referrer". If you are into affiliate marketing, this means that you are the intermediary link between the owner of the goods and the clients.The owner of the products and services that are being sold online is called the merchant. But the merchant does not market his services directly to his customers. For that job, he relies on middlemen like you, who are the http://www.zeoh.com/blog/2009/07/what-is-affiliate-marketing.htmlnoreply@blogger.com (Dennis Watson)tag:blogger.com,1999:blog-21182543.post-6544817499807961617Tue, 07 Jul 2009 20:29:00 +00002009-07-07T16:31:03.819-04:00By Merle (c) 2009 MerlesWorld.comSo you've put together a spectacular website, and you're ready to go live on the Internet for the whole world to see. Not so fast there Bucky. In case you didn't know, there are a few essential requirements that every site needs to include in order to be successful.Let's review, shall we:1) Privacy Policy/Disclaimer: Now, I'm not a lawyer and don't claim to be http://www.zeoh.com/blog/2009/07/11-things-every-successful-website.htmlnoreply@blogger.com (Dennis Watson)tag:blogger.com,1999:blog-21182543.post-9783176894444981Tue, 07 Jul 2009 20:27:00 +00002009-07-07T16:28:21.292-04:00By Titus Hoskins (c) 2009When it comes to starting any endeavor, whether it be learning a new hobby or starting an online business, we all have to start at ground zero. We all have to start at the very beginning from the very same place. Granted, we each bring different skills and backgrounds into the mix, but for the most part we are all on equal footing at the starting line.If this is the case,http://www.zeoh.com/blog/2009/07/5-reasons-why-most-internet-marketers.htmlnoreply@blogger.com (Dennis Watson)tag:blogger.com,1999:blog-21182543.post-6765073102298761731Tue, 07 Jul 2009 20:22:00 +00002009-07-07T16:26:41.246-04:00This is as close to a magic formula as you can get. There's a lot more to writing ads than following a formula, of course, but having this framework should get you well on the way to writing a competent, if not great, marketing piece.If you've been digging around at the library and gotten into the archives of the masters you've almost certainly discovered the formula of AIDA = Attention, Interesthttp://www.zeoh.com/blog/2009/07/how-to-write-ads-that-work.htmlnoreply@blogger.com (Dennis Watson)