what is sdi?
The SDI® is a paper based questionnaire created specifically to make the benefits of Relationship Awareness Theory available to everyone. You complete it by answering specific questions that look at the following 2 situations:
* When things are going well and you feel good about yourself and...
* When things are going wrong and you are in conflict with others.
It is a learning resource because there are no 'right or wrong'
During the 1960's Dr. Elias H. Porter, the founder of Personal Strengths Publishing, Inc., and developer of the Strength Deployment Inventory® (SDI) studied under the world famous American psychologist Carl Rogers and was the first person to incorporate the use of tape recordings in his doctorate.
In summarising his doctorate Rogers' famously quoted Dr. Porter by saying "Porter has succeeded where failure was certain!" Co-incidentally 2 years later Rogers published his now world famous book on 'Client Centred Psychology'!
answers... just two positions on a unique, coloured triangle, which is used to plot your position based on your Motivational Value System
Why people do what they do
By understanding your Motivational Value System in turn helps you appreciate why other people do what they do... this 'enlightenment' has an immediate impact on your relationships, both personal and professional.
"The SDI is a fascinating product; great insights into motivational behaviour of people will help you better understand, respect and value your colleagues and friends."
Sheila Curtin, Learning & Educational Leader, PricewaterhouseCoopers (Ireland)
Dr Porter formulated Relationship Awareness Theory, which is the backbone of the SDI, and it has proven time and time again to be very accurate in determining what motivates you rather than just looking at your behaviour.
Why is this important?
Well, your behaviour will often be flexible depending on the dicrcumstances, (this gives us the opportunity to learn and develop more effective choices of behaviour for the future) however your underlying motivation remains constant and therefore is a more reliable reference to work with.
What makes the SDI both easy to complete and remember is that it uses 3 colours, Blue, Red and Green and their blends to represent the following 7 motivational value systems: click for next page
"When you get conflict, it's not so much that there's a clash over strategy, it's more to do with people's different styles. People can't really change, but they can modify. Adopting the colour principle plays on their strengths, not on their weaknesses and in every team every colour has its moments."
http://www.personalstrengths.co.uk/newbroc1.htm
* When things are going well and you feel good about yourself and...
* When things are going wrong and you are in conflict with others.
It is a learning resource because there are no 'right or wrong'
During the 1960's Dr. Elias H. Porter, the founder of Personal Strengths Publishing, Inc., and developer of the Strength Deployment Inventory® (SDI) studied under the world famous American psychologist Carl Rogers and was the first person to incorporate the use of tape recordings in his doctorate.
In summarising his doctorate Rogers' famously quoted Dr. Porter by saying "Porter has succeeded where failure was certain!" Co-incidentally 2 years later Rogers published his now world famous book on 'Client Centred Psychology'!
answers... just two positions on a unique, coloured triangle, which is used to plot your position based on your Motivational Value System
Why people do what they do
By understanding your Motivational Value System in turn helps you appreciate why other people do what they do... this 'enlightenment' has an immediate impact on your relationships, both personal and professional.
"The SDI is a fascinating product; great insights into motivational behaviour of people will help you better understand, respect and value your colleagues and friends."
Sheila Curtin, Learning & Educational Leader, PricewaterhouseCoopers (Ireland)
Dr Porter formulated Relationship Awareness Theory, which is the backbone of the SDI, and it has proven time and time again to be very accurate in determining what motivates you rather than just looking at your behaviour.
Why is this important?
Well, your behaviour will often be flexible depending on the dicrcumstances, (this gives us the opportunity to learn and develop more effective choices of behaviour for the future) however your underlying motivation remains constant and therefore is a more reliable reference to work with.
What makes the SDI both easy to complete and remember is that it uses 3 colours, Blue, Red and Green and their blends to represent the following 7 motivational value systems: click for next page
"When you get conflict, it's not so much that there's a clash over strategy, it's more to do with people's different styles. People can't really change, but they can modify. Adopting the colour principle plays on their strengths, not on their weaknesses and in every team every colour has its moments."
http://www.personalstrengths.co.uk/newbroc1.htm
How to Make Your Classified Ads Work - Please Read!
What is your goal? To sell or announce, right? Let's talk about a few techniques you will need to incorporate into your ads that will create traffic and action from a potential buyer.
The most important technique is creating keyword rich ad titles, let me explain. Your ad will be created in it's own HTML Web page here, which means that it will be crawled by search engine spiders and in time will be indexed into their databases. When someone searches for something, you want the search engines to find your ad that matches closely the searched title, so simply putting a simple title like "Used Car for sale" try being more descriptive like "1997 Mazda 626, Blue For Sale". You will have less competition and you will be zeroing in on a person looking for exactly what you are selling, industry considers them a pre-qualified buyer.
Next technique is the ad or body copy. Here you will want to create an ad with at least 50 - 200 words of again keyword rich text discribing your used car. One last item, consider using the professional marketer’s strategy, which is known as AIDA (Attention, Interest, Desire and Action.)
A - Attention: This is where it all starts. Your headline “Title” will determine the fate of the entire ad. Your classifieds ad should have an eye-catching title that grabs the potential buyers Attention. This can be accomplished by using words that might stir up emotion, urgency and excitement. A few good examples might be to use words like “20" Sony Plasma TV, Model 5453 - Low Price Never Seen Before”, “20" Sony Plasma TV, Model 5453 a Limited Time Offer”, or “Red Evening Gown, Size 6 - You’ll look Great”, remember to include keywords.
I - Interest: With attention captured, quickly move to interest the potential buyer. Write with a casual, one-on-one voice and address the me?” question. Tell them about your offer. Do this as concisely as possible and don't beat around the bush. Don’t over sell here or you risk them moving on to the next ad.
D - Desire: You must build a case and prove beyond reasonable doubt your offer is the best possible purchase alternative. You must explain in detail how customers benefit after accepting your offer. If you can pony-up a free trial or sample, do it. Your goal is to communicate how terrific life or work will be after accepting the offer.
A - Action: Use commands such as, click here, download this, subscribe to that, call today, and buy now. Encouraging visitors to take action works much better when coupled with "the right bait" or incentive.
Good luck with your campaign.
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