Got Pixels? Web Advertising
| Got Pixels? Web Advertising | |
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| Posted by: | million07 |
| Location: | Albany New York |
| User Ads: | Show All Ads Posted by million07 |
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| Ad Description | |
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How to Make Your Classified Ads Work - Please Read!
What is your goal? To sell or announce, right? Let's talk about a few techniques you will need to incorporate into your ads that will create traffic and action from a potential buyer.
The most important technique is creating keyword rich ad titles, let me explain. Your ad will be created in it's own HTML Web page here, which means that it will be crawled by search engine spiders and in time will be indexed into their databases. When someone searches for something, you want the search engines to find your ad that matches closely the searched title, so simply putting a simple title like "Used Car for sale" try being more descriptive like "1997 Mazda 626, Blue For Sale". You will have less competition and you will be zeroing in on a person looking for exactly what you are selling, industry considers them a pre-qualified buyer.
Next technique is the ad or body copy. Here you will want to create an ad with at least 50 - 200 words of again keyword rich text discribing your used car. One last item, consider using the professional marketer’s strategy, which is known as AIDA (Attention, Interest, Desire and Action.)
A - Attention: This is where it all starts. Your headline “Title” will determine the fate of the entire ad. Your classifieds ad should have an eye-catching title that grabs the potential buyers Attention. This can be accomplished by using words that might stir up emotion, urgency and excitement. A few good examples might be to use words like “20" Sony Plasma TV, Model 5453 - Low Price Never Seen Before”, “20" Sony Plasma TV, Model 5453 a Limited Time Offer”, or “Red Evening Gown, Size 6 - You’ll look Great”, remember to include keywords.
I - Interest: With attention captured, quickly move to interest the potential buyer. Write with a casual, one-on-one voice and address the me?” question. Tell them about your offer. Do this as concisely as possible and don't beat around the bush. Don’t over sell here or you risk them moving on to the next ad.
D - Desire: You must build a case and prove beyond reasonable doubt your offer is the best possible purchase alternative. You must explain in detail how customers benefit after accepting your offer. If you can pony-up a free trial or sample, do it. Your goal is to communicate how terrific life or work will be after accepting the offer.
A - Action: Use commands such as, click here, download this, subscribe to that, call today, and buy now. Encouraging visitors to take action works much better when coupled with "the right bait" or incentive.
Good luck with your campaign.
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