Shawn Collins of www.affiliatemanager.net talks about different types of creative affiliate managers should include in their affiliate program in chapter five of Successful Affiliate Marketing for Merchants.
Video Rating: 5 / 5
When deciding on a niche for an affiliate website, it is important to check that there are decent affiliate merchants in that niche, offering products that will match your website. Subscribe to my free newsletter to get more tutorials: ezseonews.com
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Successful Affiliate Marketing for Merchants
If you¿re an online business, instead of paying for an ad, like a banner, you pay for the result – the sale. This is called affiliate marketing. Pay for Performance will show anyone conducting business online, how to plan, implement, and manage a successful affiliate marketing program. The reader will find valuable Web resources such as tracking software and contract templates with the guidance of this book. There will also be direction for the reader to focus the content and develop the rig
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Quite Disappointed,
I was excited to see a recently published book on affiliate marketing, especially with the reputation of these authors, but once I started reading, I was quite disappointed. Though the book offers many useful websites as references and examples, for the most part I felt the book offered very little that was new in the affiliate marketing space and was actually a lot of common sense. I was also distracted by the poor editing job – numerous typos, several incorrect references, etc. If affiliate marketing is new to you, this book may be helpful. If you are somewhat of a vetern, there’s very little worth your time.
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|Extremely useful for anyone launching an affiliate program,
This book certainly helped me organize my thinking while putting together an affiliate program. Although it seems aimed at larger organizations (the authors envision an entire department running the affiliate program), smaller merchants will find a lot of solid advice. The only negative comment I have is that the book shows signs of hasty writing and editing. But if you need the information, you’ll be able to forgive that fault.
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|Past It’s Prime,
While there is some useful information in this book it is pretty outdated.
When it was released in 2001 I believe it was the definitive work on the subject.
However, now over 4 years later, most of the links to sites the book refer’s to as resources you want to visit are now dead links.
If it was updated, and brought up to date with live links for the same subjects, maybe.
As is, a waste of time.
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