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My rear projection microdisplay industry should rely on innovation to find a way – microdisplay rear
Article by jekky
although the diversity of the chinese market a wide range of display technology provides greater space for development, but bustling lcd, plasma market compared to the same display technology upstarts are the microdisplay rear-projection market has become quite lonely. to date, the experts interviewed pointed out that innovation is the rear-projection microdisplay industry in china the way out. it china electronics video association big screen chapter secretary-general zhao handing, at present the micro-display projection equipment projection display has become mainstream. not only projector have been micro display projection technology, micro-display machine projection in the global market in the majority. with crt projection, plasma, liquid crystal display technology than micro-display projection technology with easy large screen; investment small, low cost; projection high resolution, high definition easier to achieve 1080 lines; projector low power consumption, is the most energy efficient large-screen display devices and so on. therefore, a large screen in the global tv , the microdisplay has increased quickly. but in china, microdisplay , although it also is growing, but slower growth, market share is not big sales. zhao handing analysis, this is due to enter the market earlier crt , in the past has been vigorously publicized, causing some consumption by the “projection” is a crt and all that refuse to buy, but i do not know addition there are micro-display projection display projection equipment. and plasma tv and lcd tv also in substantial price cuts, especially in the large-size tv screen is especially obvious, but the advantage of cost-effective micro-display has not been fully realized. on the other hand is due to the development of micro-display projection industry in china than in other countries later, some of the core device to grasp the hands of a few enterprises in foreign countries, if for some reason these companies to stop the supply, we do nothing, so in some key components, we also need to strengthen independent innovation. such as home microdisplay ultra high pressure mercury lamp light source, while the ultra high pressure mercury lamp due to the monopoly of some foreign companies, life and long-term problem of low prices can not be resolved, as the bottleneck of the development of microdisplay . screen, high import prices also reduced the cost of microdisplay is not down for another reason. but good news is that, after some local governments and enterprises to actively input into the production of independent innovation of the high pressure mercury lamp cheap, screen now readily available, independent production has also been the basis of the optical engine. data show that the current market, consumer pdp and microdisplay of the psychological expected price alternative index is 2, meaning that the prices do microdisplay pdp 1 / 2 will be the consumer acceptable. zhao handing noted that although the change in consumers through the promotion of psychological expected price index is also a solution to one of the alternatives, but only to independent development of independent innovation, to produce cost-effective diversification of the products involved in large-screen display industry competition, to win the competition in the market . the cost to independent innovation products with excellent micro-display needs to have the whole industrial chain innovation, there is no localization of the key pieces of large-scale production is not possible to produce cost-effective machine, and therefore innovation is the microdisplay rear-projection a systematic project. [key words]: microdisplay rear projection liquid crystal plasma comment large in small
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